If folks buy from independent creative companies, they’re often looking for better, more personalized service — a small business can have more flexibility than a large corporation and can sometimes better meet the requirements of the customer. When someone receives a custom-tailored product that’s also visually packed, it demonstrates that the sender actually thought about and cared for her or him.
Small companies can really shine in the details, such as things like packaging, which could be overlooked by bigger counterparts. There are a lot of economical choices, but are those the ideal move? Small companies can stand out when they package and present their products in special ways. A few simple materials and methods will surprise customers and have them wanting more. Here are some ideas.
Lauren Donaldson
The ideal packaging is easy but not standard. Present your product in the best possible light. Place some time and thought to your packaging and your customers will react.
Lauren Donaldson
Material: Kraft paper
Kraft paper may look like a very simple and mundane solution at first, but I view it as a neutral background that can shift the emphasis on unique, vibrant flourishes. Kraft is really easy to dress up; just use whatever stuff you have on hand.
Lauren Donaldson
Packaging idea: Create a bold statement by adding a faux flower made from scrap paper. Fringe the edges of some circles, then tape them together and fluff the blossom for an easy flower. Customers will be amazed by the ingenuity. Additionally, the recycling of bits is Earth friendly.
Lauren Donaldson
Substance: Twine
Twine is a cheap option because you can often buy huge spools in bulk online. Have a few colors on hand so you can switch them out as soon as the mood strikes.
Lauren Donaldson
Packaging idea: Mix a couple unique colors with each other to tie your merchandise up in style.
Lauren Donaldson
Substance: Washi cassette
Washi cassette comes in all kinds of colors and patterns, so you’re certain to locate a couple styles that fit in to your brand’s aesthetic. Washi can be functional as a replacement for plain tape, or it can be an embellishment.
Lauren Donaldson
Packaging idea: Utilize your washi tape to make a pattern. Mix up the colors and make stripes throughout your package. Weave the tape or even make a diagonal crosshatch. If you inadvertently mess up, just peel the washi and replicate it.
Lauren Donaldson
Substance: Glassine luggage
I use glassine bags as an organizer in my packaging to slide in all the loose ends and chances. I stuff them with receipts, a handwritten charge card card, any special coupon codes and also my business card so that upon launching, customers can find everything easily. Normally the bags are somewhat translucent white, but you can also locate them in colors as well as patterns.
Lauren Donaldson
Packaging idea: Tie your glassine bags with twine or seal them with washi tape, then put in a tag. The transparent substance gives a little peek at what’s inside.
Lauren Donaldson
Substance: Transport tags
Stock your studio with many different tags. They come in all shapes and sizes, and you can use them in numerous ways in your packages. To streamline the packaging procedure, have rubber stamps created with your business logo or other helpful messages. You can stamp a bunch in advance and have them ready for when you get a big purchase.
Lauren Donaldson
Packaging idea: I use sending tags as cards to write private thank-you notes to my customers. The tag is just the right size to get a quick greeting. Slip a tag to some coin envelope with confetti for a fun surprise.
Lauren Donaldson
Material: Rubber stamps
Stamps allow you to personalize your packaging, but at a more efficient method. If you get a stamp made of your logo, you’ve got the potential to brand all types of promotional stuff: business cards, mailing postcards, thank-you cards, bags and tags.
Lauren Donaldson
Packaging idea: A very simple shape or picture can get stamped repeatedly to make a design. This routine can represent your brand and become part of different packaging components, and can be used for personalized wrapping paper.
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